‘Always invent new marketing methods’- D. Suresh Babu

Rana Dagubbati - Teja’s upcoming political action ’Nene Raju Nene Mantri’ is making every step of the process exciting. The team found a new way of interacting with the fans though AR. Here’s how it works, Face an NRNM poster that is embedded with a QR code at the bottom. Scan the QR code through ‘App Star’ app. Now click a selfie beside projected image of Rana Daggubaati. All done!

In a launch event that inaugurated the AR technology, Producer D. Suresh Babu said “No one in the world has used Augmented Reality. We are introducing the technology for the first time in Telugu. This will also be available in theaters across Tamilnadu and Kerala”. AR technician Manishankar said people are aware of VR but not AR. Also, S.S.Rajamouli got himself an AR selfie with the poster and Rana shared it on his official Facebook page.